Using SimilarWeb to Enhance Your Content Strategy

Using SimilarWeb to Enhance Your Content Strategy Industry and competitor analysis is key to identifying gaps and opportunities. Fleshing out the relationships, content topics, campaigns, and keywords of my competitors can all be used to supplement a content strategy. In this post, I’m going to discuss how I use SimilarWeb to find and identify new content opportunities both for topics and publishing. Let’s pretend I work...
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Google My Maps in Local Search Results

Google My Maps in Local Search Results Part of Congruent Digital’s proposal process for new clients is to perform a SERP analysis meant to provide examples of new opportunities we could pursue for additional organic visibility.  Recently, while performing this analysis, a Google result not in the Snack Pack kept surfacing on the first page for multiple search queries with local intent. Upon further inspection, I realized...
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New “Get Updates” In Google Knowledge Panels

New “Get Updates” In Google Knowledge Panels Yesterday after reading a great interview with Eric Enge and Vanessa Fox on Stone Temple Consulting, I decided to do a little more research on Vanessa’s work experience. After typing in a branded query in my address bar in Chrome (her name), I was presented with a Knowledge Panel result in the right rail. A knowledge Panel result typically...
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Question Research Using Google’s Keyword Planner Tool

Question Research Using Google’s Keyword Planner Tool With answer box results becoming increasingly prevalent in Google’s search results, it’s important to understand what not only what questions related to your products and services are being asked online but how frequently. In this tutorial, I show you how to utilize Google’s Keyword Planner tool for question research. In 2013 Google announced the release of a major change...
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