Using SimilarWeb to Enhance Your Content Strategy

Using SimilarWeb to Enhance Your Content Strategy Industry and competitor analysis is key to identifying gaps and opportunities. Fleshing out the relationships, content topics, campaigns, and keywords of my competitors can all be used to supplement a content strategy. In this post, I’m going to discuss how I use SimilarWeb to find and identify new content opportunities both for topics and publishing. Let’s pretend I work...
Continue Reading

The Ultimate Guide to Pinterest Marketing

The Ultimate Guide to Pinterest Marketing Compared to traditional marketing methods, social media has not been around for very long. For example, the ‘king’ of social media, Facebook, launched in 2004 and didn’t reach 100 million active users until 2008. However, despite its relative novelty, social media marketing is rapidly becoming the most cost-effective and powerful marketing strategy for today’s business owners. One of the...
Continue Reading

Google My Maps in Local Search Results

Google My Maps in Local Search Results Part of Congruent Digital’s proposal process for new clients is to perform a SERP analysis meant to provide examples of new opportunities we could pursue for additional organic visibility.  Recently, while performing this analysis, a Google result not in the Snack Pack kept surfacing on the first page for multiple search queries with local intent. Upon further inspection, I realized...
Continue Reading
Simple Share Buttons