The Latest in Search and Social Media Marketing: Week of May 1-7

The Latest in Search and Social Media Marketing: Week of May 1-7

Hey everyone, Natalie here! Didn’t have time to keep up with all of the updates in search and social this week? I’ve got you covered. Keep on reading to learn about the latest!

Google AdWords Makes it Easier to Find Your Next Customer

The latest update on the Google AdWords blog introduces a new way for marketers to find their next customer more easily with new audience solutions for search and shopping. Similar audiences allows businesses to find audiences that share related interests with their current best customers. Customer match for shopping campaigns enables businesses, using their email lists, to connect with their most valuable customers as they shop on Google.com.

Facebook Enables Games Globally and Tests Out a News Feature

This week, Facebook announced games in messenger are going global. Over the next few weeks, Instant Games will begin to become available to users all around the world for both iOS and Android.

Facebook confirmed with TechCrunch that an all new news feature is being tested. This feature is called “Latest Conversations,” in search results, it will appear as its own unit with all of the latest articles about the searched term. This feature will also allow users to view who and how many people are discussing the topic.

Snapchat Introduces Self-Serve Ad Manager

This past week, Snap Inc. has made ads on Snapchat available to all businesses. With this new manager, businesses can now buy ads and manage campaigns. Snap Inc. has also released two new relating features for businesses. Snapchat Mobile Dashboard allows users to view their ad creative as it will appear their audience, and review and edit campaigns. The new Business Manager tool enables businesses to manage different ad accounts and configure the roles and permissions for each employee.

Thanks for reading. If we missed anything feel free to drop it in the comments, see you next week!

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