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Industry and competitor analysis is key to identifying gaps and opportunities. Fleshing out the relationships, content topics, campaigns, and keywords of my competitors can all

Compared to traditional marketing methods, social media has not been around for very long. For example, the ?king? of social media, Facebook, launched in 2004

Part of Congruent Digital’s proposal process for new clients is to perform a SERP analysis meant to provide examples of new opportunities we could pursue

Tweets appearing in Google Search is nothing new. In fact, they first started appearing in search results in 2009 after a deal was struck between

With answer box results becoming increasingly prevalent in Google’s search results, it’s important to understand what not only what questions related to your products and

Greetings fellow digital marketers! I was fortunate enough to have been sent to this year’s SearchLove conference in San Diego with a few of my

During the past year, I?ve become much more heavily engaged on Google+.? When I first joined in 2011, the network for me was a bit

I?ll be the first to admit that I?m an Author Stats junkie with no plans for recovery. I?m 100% addicted to analyzing how the content

We’ve all heard of Google+ referred to as the “social” and “relationship” network, which is true. The deep level of engagement and meaningful conversations that