With answer box results becoming increasingly prevalent in Google’s search results, it’s important to understand what not only what questions related to your products and services are being asked online but how frequently. In this tutorial, I show you how to utilize Google’s Keyword Planner tool for question research.
In 2013 Google announced the release of a major change to their algorithm they called Hummingbird designed to handle more complex search queries and the implied meaning
behind those queries.
Shortly after its release searcher’s began noticing more Knowledge Graph and answer box type results start to appear for “what is” and “vs” type search queries which suggested that Google was expanding its entity database and get much more proficient at understanding the contextual meaning of a webpage.
Fast forward to March 2015 and we’re seeing an increasing amount of answer box type results that seek to resolve question based queries.
Understanding and resolving the questions your audience is asking surrounding a topic can not only provide you with great content ideas, but may also lead to an answer box result if Google deems your page is the best response to a query.
For a full tutorial on research tools available to help you perform keyword research, read my in-depth guide here.
