The Latest in Search and Social Media Marketing: Week of May 15-21

The Latest in Search and Social Media Marketing: Week of May 15-21

Hey everyone, Natalie here! A lot happened in the world of search and social media this week. Didn’t have time to keep up with it all? Not to worry, I’ve got you covered. Keep on reading to find out all of the latest updates and product features.

Instagram Introduces In-Story Face Filters and New Creative Tools

Instagram’s main focus is to make it easier for users to express themselves. This week, they released a whole slew of new creative tools.

Firstly, the long awaited face filters for Instagram stories. These filters make a normal selfie exciting by adding accessories and fun graphics.

Then, they added more features users can use to get creative. These features include a rewind option for videos, which lets users post videos in reverse. Instagram also added an “erase brush” and a hashtag sticker for stories.

Facebook Working to Reduce Clickbait Headlines

This week Facebook implemented new updates to help lower the number of misleading headlines in user’s newsfeeds. The Facebook team categorizes thousands of article headlines in order to learn what phrases are generally used as clickbait. Articles containing these certain phrases will begin to appear lower on newsfeeds as the team learns how to track clickbait titles more efficiently.

Google AdWords Blog Updates: New, Easier Ways for Customers to Pay and Improved Quality Scoring

This week at Google’s I/O conference, the team announced great new updates for app promotion and business growth.

  • Customers now have the ability to pay with any debit or credit card they have saved to their Google account, whether it be from a transaction made from the play store, Android pay, or a form of payment saved by chrome, users will now be able to use these saved forms of payments on third party apps.
  • A newly updated AdMob app with Google Analytics for Firebase integrated into the core, developers now have more insights to their customer’s in-app experience which can help them understand how to improve to increase sales.
  • Universal App Campaigns also got some new updates. Google has released new ad placements on the home and app listings page in the Google Play Store. They have also added new bidding options: using smart bidding, users can tailor their bids to meet specific needs with target cost per acquisition and target return on ad spend.
  • Introducing App Attribution Partners: a seamless way for developers to measure the impact their adds have. This program integrates data from seven major websites right into AdWords so developers have everything all in one spot.

Google has also made it easier for AdWord’s users to determine their keyword’s, ad’s, and landing page’s relevance with improved Quality Score reporting. These updates include new status columns and historical Quality Score for your keywords.

Google Analytics Blog Update: Enhancing Support for AMP

After hearing users report inconsistent site visitor identification across Accelerated Mobile Pages (AMP) and non-AMP pages, Google announced a new enhancement that will fix this problem and give users a better understanding as to how visitors are engaging with their business by unifying your visitors across the two page formats.

New Features for Google Assistant and Gmail Smart Reply for Android and iOS

This week, Google added great new features for Google Assistant:

  • Schedule appointments or set reminders on Google Home
  • Hands-free calling with Google Home
  • Enjoy your music with Google Home! Spotify, Soundcloud and Blue-tooth connectivity will become available in the following months.
  • Visual reminders from Assistant on your TV with Chromecast
  • Users can now type to their Assistant from their phones and will soon be able to see a history of the conversation

Google has also introduced Gmail Smart Reply for Android and iOS. Smart Reply analyses the email you received and then suggests three possible responses which can also be edited or added to.

New Data Controls for Twitter

Twitter has released new tools that enable users to see their data clearly and have more control over what its used for. They have expanded Your Twitter Data allowing users to view which advertisers have included them in their tailored audiences. Users will also be able to view their demographic and interest data. These new updates also enable users to have more control over their personalized experience on Twitter with the new Personalization and Data settings. These settings make it easy for users to opt out of different types of data usage and sharing. With these new settings, that can be turned off at any time, Twitter will also associate your account with your device with purposes of personalization and authentication. Twitter uses these settings for personalization by analyzing places you’ve been and websites you visited to produce the most relevant content for you.

Feel free to drop anything we missed in the comments. Thanks for reading, see you next week!







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