The Latest in Search and Social Media Marketing: Week of April 24-30

The Latest in Search and Social Media Marketing: Week of April 24-30

Hey everyone, Natalie here! We had a busy week in the world of search and social, so I’m here to catch you up on the latest.

Facebook New Related Articles Test

As of this week, Facebook will begin to test a new way of related articles. Based on hot topics, related articles will begin to appear on a user’s timeline before they read an article. This allows for an easier way of finding different perspectives on trending discussions.

“Topics” for Google+, Parking Reminders for Maps, and Search Enhancements

Google has released a new feature for Google+ called “topics.” This new feature groups together collections and communities and enables users to sift through them by topic, creating it easier to find more of what they’re interested in.

The newest feature for maps allows you to save your parking location and add notes such as parking structure level, spot number, or when your meter expires.

They have also improved the quality of Google Search by updating their search quality rater guidelines. These guidelines give a more in-depth explanation of what a low- quality page looks like, making it easier for rankers to spot them. Google has also improved their search signals so that low-quality content is demoted so higher quality content surfaces.

Google AdWords Blog: Why Marketers Embrace Youtube’s 6-second Ads

The latest update on the Google AdWords blog gives us an amazing understanding of why Youtube’s 6-second bumper ads are effective. Bumper ads provide for more brand awareness; according to Google, over 70% of 122 campaigns they looked at saw a lift in awareness, with an average lift of 9%. These forms of ads are also fairly easy to incorporate into brand’s campaigns and allow a canvas for creativity.

YouTube Enables Kids App for More Systems

This week, Youtube enabled the kid’s app for even more systems. This app will now be available for all 2015 – 2017 LG webOS TVs via the LG content store, and all 2013 – 2017 Samsung Smart TVs and Blu-Ray Players that have access to the Samsung App Store. After a firmware update, it will become available for the 2016-2017 Sony TV’s (with the exception of Android TV).

That’s it for this week; if we missed anything, feel free to drop it in the comments. Thanks for reading and see you next week!


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