What is Integrated Marketing?
Integrated marketing can be defined as the coordinated utilization of multiple channels and content formats that work together to provide consistent messaging in a marketing campaign.
A Holistic Approach to Online Marketing
The digital channels used by consumers to find and share information are continuously evolving. Integrated marketing strategies can work to ensure consistent messaging during your customer's online journey to purchase. Online marketing channels like organic search, PPC, social media, email and content, can all work to influence the perception, awareness, and the experience customers have with your business or brand.
Why Integrated Marketing?
The fragmentation of today's marketing environment makes learning how to strategically market and engage with your audience across multiple channels essential. Understanding your typical customer's path to purchase and how to make your marketing channels work together in a way that provides consistency, clarity and synergy, will help reinforce brand messaging and maximize the impact of your digital marketing campaigns.
Contact us today to learn how to make your online marketing channels work together!